While outdoor renovations remain strong, these outdoor living products are benefiting the most
CLEVELAND, September 3, 2021 /PRNewswire/ — The backyard continues to be a major focus of the still-booming home renovation of the COVID-19 pandemic, boosting sales of a range of outdoor living projects. In particular, higher-value products such as landscaping and water features benefit in 2021, as homeowners who undertook smaller-scale DIY projects earlier in the pandemic are now hiring professionals to s tackling bigger, more expensive projects they’ve been putting off. As a result, Freedonia Group expects sales of the following products to outperform the outdoor living market as a whole in 2021.
Landscaping sales continue to grow in 2021 as orders from contractors resurface. Heavy to transport and often difficult to install, these products are generally installed by professionals. Since landscaping is an essential part of outdoor living space, providers will continue to find opportunities as homeowners expand their outdoor living spaces and upgrade their landscaping to reflect current design trends:
- The patios provide above ground areas for cooking, dining and entertaining.
- Retaining walls divide courtyards into “outer rooms” and walkways serve as hallways.
- Fire pits extend the outdoor living season during the colder months.
- Boulders and natural stone features enhance the aesthetic appeal.
Additionally, landscaping products are available in a range of colors, textures, and materials (e.g., porcelain, recycled plastic, clay brick, stone), allowing homeowners to achieve different aesthetics at a certain number of prizes.
Waterfalls, stream beds, bubbling rocks and other aquatic features that typically require professional installation also benefit due to their ability to enhance the aesthetic and atmospheric qualities of an outdoor space. many consumers enjoying their quiet sound. In particular, pondless water features that are low maintenance and can accommodate outdoor living spaces of all sizes will continue to present the best opportunities.
Low maintenance landscaping
In a (temporary) reversal of historical trends, homeowners spending more time at home during the pandemic have begun to do more routine lawn and garden work themselves, boosting lawn mower sales. lawn and other lawn and garden power equipment in 2020. This trend is waning as the do-it-for-me movement picks up, but it’s no wonder many homeowners are now investing in reducing maintaining their landscapes, for example by replacing lawns with tall grasses that attract biodiversity.
Other ways homeowners are reducing the maintenance requirements of their outdoor spaces include replacing grass with landscaping features such as aggregate and native plants:
- Xerisscapes, as these landscapes are called, are increasingly common in drought-prone areas.
- Water recirculation elements are popular design elements in xeriscapes.
Outdoor cooking equipment, which can be difficult to install (particularly when integrated into landscaping), is also seeing above-average sales in 2021. While 2020 has been the year of the grill – with record sales culminating with a number of major IPOs this year – the trend of larger and more elaborate professional-grade outdoor living facilities is driving the outlook for outdoor kitchens in 2021.
In addition to equipment such as cooking and refrigeration units, outdoor storage products are common in these facilities, with units that resemble the cabinets used in indoor kitchens becoming increasingly popular. For example, NatureKast’s weatherproof plastic cabinets are treated in a variety of finishes to achieve this effect. Chestnut Jordan and Danver also offer outdoor kitchen cabinet solutions.
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Outdoor Products 2021 is now available from the Freedonia Group. Landscaping and Water characteristics are to come.
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SOURCE The Freedonia Group