Twitch The biggest public relations disasters in recent history

Drops … drops everywhere

To call Twitch a shadow of its former self is perhaps the understatement of the year; of Fall of Warframe fiasco that inflated viewership just so viewers could have a chance to get a rare drop, in recent times Valuing feeds that people “watch” for a chance to get a beta key. And let’s not talk about the non-game streams, some of them having more in common with soft porn than with gambling, the site’s initial focus.

But that’s the nature of business these days. Either you adapt or die, the market is constantly changing, constantly changing. That’s not to say that the current management of the site is bad, but it seems to be one that gamers don’t like very much. Why? Because between the League of Legends, Call of Duty, or CS: GO streams, you’ll see a random girl in a very revealing top, pretending to know what she’s doing or a guy eating a metric ton of noodles.

New Twitch Terms of Service

Recently, Twitch updated the Terms of use of the site, and the new rules have divided the community. Some users were furious at the new guidelines, others applauded the initiative. In my humble opinion, it’s a bit too late for Twitch to save face, as over the years they’ve selectively ignored their own terms of service, depending on the user who was under fire. And even not knowing the right people will save you from a PR disaster, which Twitch will simply let go.

That being said, here are a few PR disasters that Twitch simply ignored or dealt with in the most unprofessional way.

The Nightmare of InvaderVie PR

The first on the list is InvaderLifeThe recent public relations nightmare. Of course, her reaction during the pandemic has been lame and in every way pathetic, asking, no, asking her viewers to subscribe to her or just donate to her, amid the coronavirus pandemic. Twitch remained silent on the matter until the internet rose and pointed out how messed up the whole incident was.

https://www.youtube.com/watch?v=CinSIvoJW0k

The incident started with a user pointing out that InvaderVie was his favorite Twitch streamer, and telling him that she was going after him because he was not a subscriber.

A subscription that costs money, $ 20 to be exact, and the most disturbing fact is that it filters all of its donations on Google. So if you’ve donated to her before, she knows a bit more about your workplace, your age, maybe your profile on LinkedIn, all from just one ongoing donation.

This in and of itself is a violation of the terms of service, but Twitch did nothing until the internet got hold of this streamer and his behavior berated and forced the site to act. Either the PR team is sleeping at work, or there is preferential behavior on Twitch. But who am I to say that? All I see is a lack of professionalism when it comes to dealing with PR nightmares before they spread to the general public.

Do you bet on Twitch?

How about the fact that the many personalities online called Twitch for turning a blind eye to gambling on the site? Sure, there are rules in place right now, but in the past Twitch was no man’s land, heavy users love it. PhantomL0rd have been caught in the act of manipulating and promoting their own gaming platform. And let’s not forget the TmarTn and Syndicate CS: GO Lotto incident, which prompted Twitch to change the rules.

Rules that even today are broken in one form or another by heavy users and staff do absolutely nothing. This is a case-by-case problem, some users are hit hard, get banned permanently, others just slap their wrists.

Remember when Ninja’s Twitch channel ran porn?

But nothing could protect the site from Ninja Fiasco, leaving him the site, the fact that Twitch treated his channel like a pinata, even broadcast porn on his channel following a hack. To say that Ninja, one of the most famous streamers on the planet, was livid is an understatement. He fired multiple times on Twitter, accusing the platform he made a name for himself of mismanagement and bad form.

All Hail Alinity… the unpredictable

And let’s not forget the one, the only one Alinity! His love / hate relationship with the Internet is one for the books! First, she rose to the forefront of Youtube with the quote, “Can we copy the PewDiePie strike,” then the cat incident, and recently the breast slippage fiasco.

It’s like she has a Guardian Angel on Twitch watching over her. Even if she breaks the rules, she can’t do anything wrong. Sure, she has been suspended several times, but the recent breast slippage was the first red flag that several people reported seeing that she had Twitch Staff in chat at the time of the incident. Yet nothing happened.

The consequences will be disastrous

Now we’re not saying it deserves to be called off or dismantled, everyone deserves a voice and a way to fight any accusation. But these examples are just a few of a sea of ​​complaints Twitch users have made over the years. Alinity, TnMartin, Syndicate and others are just the footnote to a story that won’t end well for the streaming website if it continues.

How is it that selective people manage to break the rules of the Twitch community, emotionally manipulate the audience, electronically beg live or at the limit of transforming the Chaturbate site for their own gain, and the staff are sitting quietly in the corner without saying a glance? If I didn’t know any better, I could say it sounds like collusion on Twitch’s part.

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