Pininfarina’s new range of flooring is designed for indoor and outdoor living – Robb Report

When Battista “Pinin” Farina founded his Turin company design company in 1930 he had no idea that his name would become one of the most revered names in Italian design. Beyond creating iconic lines for Alfa Romeo, Fiat and Maserati, from 1951 to 2017, all but two vehicles with a prancing horse on their badges were written by the company, including timeless lust totems like the Ferrari 250 GTO from 1962, the most valuable car in the world.

Today, Pininfarina has gone from the wheel to award-winning architecture like that of São Paulo Cyrela Residential Towers, awarded with an International Architecture Award in 2019. This summer, the business is expanding even further into the house with Miraggio, a collaboration with Corà, the largest Italian distributor of wood products. The new collection of floors is intended to transition from the exterior to the interior seamlessly and blur the boundaries between exterior and interior spaces with intricate geometric patterns that act as an optical illusion to unite the two areas.

There are almost limitless combinations of wood (in four different finishes of European oak) and ceramic (eight finishes, including stone and minimal concrete).


“Just like a miraggio, the collection was inspired by natural ornaments that could be seen differently, such as a water surface with the scintillating lines of the parquet or like warm, soft sand with a soft pattern created by the wind ”, explains Alexandra Krivolapova, head of architecture and interior design at Pininfarine. “Such a nature-inspired design creates a feeling of relaxation aimed at reducing stress by mimicking the feeling of being immersed in nature.” There are almost limitless combinations of wood (four different finishes of European oak) and ceramic (eight finishes in two different moods: one urban defined by natural stone / minimal concrete, the other marble-like and elegant) allows Pininfarina to underline the biophilic nature of the Collection.

Miraggio Pininfarina

Pininfarina flooring is designed to reflect and withstand the elements.


“In a radically changing world around us, home environments have acquired a new central role as hybrid spaces for living, working and leisure, all aimed at maximizing the mental and physical well-being of their occupants. », Explains Samuele Sordi, chief architect Pininfarina. “The past year has changed our needs to live outdoors; this brought us back to the ancestral need to be in contact with nature by avoiding any barrier between us and the non-anthropized space.