Outdoor living space is ‘more valuable than ever’
According to an exclusive January 2021 survey conducted for the International Casual Furnishings Association, people relax, grill, garden, exercise, eat, play with pets and children and entertain outdoors.
“In normal times, outdoor spaces are recreational spaces for us and our families, but today we need them to restore our bodies and minds,” said Jackie Hirschhautvice president of the American Home Furnishings Alliance and executive director of its outdoor division, the International Casual Furnishings Association.
The survey also found that nearly six in 10 Americans (58%) plan to buy at least one new piece of furniture or accessory for their outdoor living spaces this year. This large and growing percentage of planned purchases is likely due, at least in part, to the time we’re spending at home due to COVID-19, as well as social distancing regulations and proven health benefits. health from exposure to nature. At the top of the list of planned purchases by Americans are grills, fire pits, lounge chairs, light fixtures, table and chairs, umbrellas and sofas.
Top 2021 Outdoor Trends: (Images and captions)
Young people will be served outdoors.
Millennials are reaching the perfect age to entertain themselves, and they’re determined to do it big, with new outdoor pieces for the new year. More than half of Millennials (53%) will buy multiple outdoor furniture next year, compared to 29% of Boomers.
Unable to get any satisfaction.
With a clear majority of Americans with outdoor spaces saying they are dissatisfied with those spaces (88%), it stands to reason that they will want to upgrade in 2021. Of those with outdoor space, two in three (66% ) are not completely satisfied with its style, almost three in five (56%) are not completely satisfied with its function, and 45% are not completely satisfied with its comfort.
Hosts with the most.
Entertaining-minded millennials are selecting traditionally “indoor” pieces for their outdoor spaces. Millennials are more likely than Boomers to have a couch or sofa (40% vs. 17% of Boomers), a bar (37% vs. 17% of Boomers), and décor such as rugs or cushions (25% versus 17% of baby boomers). ) on their shopping lists.
Celebrate first, win later.
Judging by their wish lists, it’s no surprise that millennials are more likely to upgrade their outdoor oases out of a desire to be entertained than their older counterparts (43% vs. 28% of baby boomers). What is surprising, however, is the pragmatism with which Millennials approach their property. Nearly a third of Millennials (32%) want to renovate their outdoor spaces to add value to their home, compared to just 20% of Boomers.
Those considering a makeover of their outdoor spaces know what they want. Outdoor lighting (52%), lounge chairs or deck chairs (51%), an outdoor fire pit (49%) and a dining table with chairs (42%) top the list of those wanting a renovated outdoor living space.
Americans don’t just want their decks, patios, and porches to be aesthetic centerpieces, they want to get real use out of them. More than half of Americans (53%) want to create a pleasant and functional space. Other top reasons include the ability to entertain (36%) and create a private retreat (34%). Only a quarter want to develop their outdoor spaces to enhance their home (25%).
Raise your feet.
While building equity is great, most Americans are more interested in building spaces that work for them now. Three-quarters (74%) of Americans use their patio to relax, while nearly three in five use it to socialize with family and friends (58%). More than half (51%) use their outdoor spaces for cooking.
“At the start of 2020, we focused on creating outdoor spaces that complement our homes and lifestyles,” Hirschhaut said, “and today we are creating outdoor spaces that complement our sense of well-being. be and transform an outdoor space into an outdoor room.”
The research was conducted by Wakefield Research on behalf of the American Home Furnishings Alliance and the International Casual Furnishings Association among 1,000 nationally representative American adults ages 18 and older. between January 4 and 8, 2021.
The International Casual Furnishings Association, an affiliate of the American Home Furnishings Alliance, based in High Point, North Carolina, represents more than 100 manufacturers and distributors of outdoor furniture and accents, as well as retailers, independent representatives and industry suppliers. For a downloadable version of this press release, as well as the high-resolution images featured here, please visit the News page of www.icfanet.org.
SOURCE International Casual Furniture Association