NOA’s ultra-modern take on outdoor living
NOA’s ultra-modern take on outdoor living
In a privileged location in the center of Belgium, an original concept has taken shape, because NOA Outdoor Living invites professionals to experience outdoor landscaping in a completely different way.
To experience means to acquire knowledge through direct participation or observation, to perceive something by encountering it personally; “Experience is the best teacher” as the old saying goes. Go in PNAIn the oversized garden pavilion, visitors are welcomed into a setting created solely for the pleasure of living. “NOA is a whole new experience,” says Hilde Baekelandt, Concept Manager at NOA, “We show rather than tell. »
For architects, designers, planners and specifiers
the PNA The concept has been carefully prepared, the brand new premises have been developed and built over the past few years, and now it is ready to open its doors in October 2022. 25,000 m² of indoor and, in particular, outdoor spaces will be ready to receive professionals – architects, designers, planners and specifiers – who are particularly curious about the potential of the outdoor environment.
It is Eden, you might say, for professionals who yearn for a dynamic yet revitalizing place to meet, discover and form collaborative partnerships.
‘This is a showroom where you will be greeted with peace and quiet. We and all of our partners know everything that can be done to facilitate and improve our outdoor environment, and we also understand the reasons why people are looking to spend more time outdoors,” says Baekelandt. “We live in overwhelming times and more than ever, we need to take breaks, away from noise, screens and social media.” To PNAprofessionals can stroll through the park and indulge in a wide variety of outdoor atmospheres and decors while learning about the latest innovations in outdoor products: kitchens and barbecues, flooring and fencing, terraces , pavilions and sun protection, pools and spas, decor, art and lighting, even outdoor music and television are all on display.
A refreshing and stimulating atmosphere
“You could say that this is just the natural continuation of what has happened in recent years; people love concepts, they are no longer looking for just one chair, they want the complete package,” says Baekelandt, referring to the evolution of design fairs over the past decade. Even before the pandemic, the trend for many manufacturers to seriously question the outcome of annual show attendance had already begun, more consciously prioritizing and thinking about how to present and promote their products in new, more innovative ways. and inspiring.
“We live in overwhelming times, and more than ever, we need to take breaks, far from noise, screens and social networks”
Anyone with any idea of the Belgian design scene knows that outdoor living has been the order of the day for many years. To PNA, visitors will discover brands specializing in the outdoors, producing high-end and contemporary designs. “NOA is commercial in the sense that all our partners are interested in growing and all visitors are looking for a solution, but the space is not a point of sale – there are no salespeople walking around; all required product information is made visible through small, subtle labels,” adds Baekelandt, underscoring the collective wish of all participating brands to establish a refreshing and uplifting vibe.
An Eden for professionals
The facilities at PNA are designed for networking, events and meetings, and being close to international airports and highways, the logistics of getting there are seamless. It is Eden, one might say, for professionals who yearn for a dynamic but energizing place to meet, discover and form collaborative partnerships. Samples of materials from different brands are available to them and architects can bring their own clients to work on specific projects. The interior space also includes workspaces and a restaurant, open without reservation. ‘We will continue to evolve at NOA, that’s for sure; we will offer all kinds of inspiring experiences to our visitors and always showcase the best in exterior design,” promises Baekelandt.