Full-Service Luxury and Expansive Outdoor Spaces Lead Amenity Trends for 2022

While the pandemic has driven many luxury buyers from super-tall towers and single-family homes, many are now back in new urban developments, and they expect all the benefits that come with it, and more.

“It seems like people are really looking for services that are as comprehensive as possible,” said Ryan Serhant, founder of New York-based brokerage firm Serhant. “They’ve spent the last 18 months doing everything for themselves, and they’ve come back and want to get back to the new normal and get things taken care of. They want the services and they pay for them.

In practice, this may look like classic concierge services, butlers, celebrity chef in-house restaurants, branded fitness classes, and organized events. It also fits with the current trend of luxury lifestyle and hospitality companies opening their own branded upscale residences.

The Standard recently announced the launch of Standard Residences in Miami, which will be the hotel group’s first residential project and is expected to feature 34,000 square feet of amenity space. In New York, Mandarin Oriental Residences, Fifth Avenue, announced benefits will include personal chefs, butlers, personal shoppers, sommeliers and bartenders, as well as a restaurant by Daniel Boulud.

At residences at the St. Regis Longboat Key Resort, also in Florida, “buyers want St. Regis service, it’s really important to them,” Ms. Saunders said. “The butler is of course glamorous – and the private chefs, part of a five star resort where they can retreat to individual homes, but a short walk to restaurants and an amazing spa.”

Rather than providing event halls that remain largely empty, buildings now take responsibility for creative in-house event programming.

“Having programming for your conveniences is really important,” Mr. Barrocas said. “That’s something we really focus on when we look at things from a retention perspective and give people a reason why they should stay in our building rather than go to another one. building.”

At Brooklyn Point, a new development in downtown Brooklyn, “We’ve partnered with a group called Meet Resident, and they have relationships with chefs at Michelin-starred restaurants,” said senior vice president Ari Goldstein. development at Extell. “They bring them in to do tastings and wine pairings with residents, and residents get early access to tickets and discounts. This activation and management element [amenity spaces] we think that’s really important. (Meet Resident also partners and hosts dining events with Quay Tower, a new Brooklyn development marketed by Mr. Serhant.)

This new focus on community events reflects a broader shift in how luxury buyers and tenants want to interact within their buildings.

Before the pandemic, “it was so much about being private,” said Tina Necrason, executive vice president, residential at California-based Montage International. “Now the social aspect has definitely started to become more appealing to our families and landlords.”

Photo: Mandarin Oriental 5th Avenue