A growing sheet metal manufacturer has expanded further with the launch of a new outdoor living business.
Stafford-based Alpha Manufacturing has launched an all-new outdoor storage and patio furniture division called HEX Living after spotting a gap in the market.
The company, which specializes in metal sheds and storage solutions, has already launched its first two products – a large capacity shed and a smaller upright unit – which are readily available for purchase online.
These will be followed by nine other new products – including metal planters, patio boxes, horizontal storage units and four additional shed models – which will be added to the range in the coming weeks.
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Alpha Manufacturing managing director Paul Clews said: “During Brexit and the pandemic, we have identified a gap in the market for UK made metal shelters and other outdoor living products.
“As supply issues and import issues plagued the industry, we knew there was a real opportunity to introduce a range of UK designed and manufactured products that would offer shoppers improved choice. , better quality, faster availability and ultimately an improved shopping experience. I couldn’t be more excited to see HEX Living launched.”
As a subsidiary of Alpha Manufacturing, all HEX Living products will be designed and manufactured at the company’s 80,000 square foot headquarters in Hixon.
Paul said: “Besides the design and high quality of our products, one of our real points of difference is that all of our products will be made here in the UK.
“This gives us a real advantage over our competitors whose products are largely imported from abroad.
“Thanks to the size of our manufacturing facility, we have the ability to manufacture and hold large volumes of stock here in Staffordshire. This means we can deliver our products to anywhere in the country in just five working days and free of charge. expensive delivery, providing an excellent shopping experience for our customers.”
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HEX Living has successfully secured a major business partner who will supply its first two products – called Weston and Hixon – online and in several of its stores in the near future.
The company will also be exhibiting at the Glee 2022 garden and outdoor living show in June as well as the SOLEX outdoor summer show in July.
Paul added, “We are really excited about the launch of HEX Living and the possibilities that lie ahead. We have invested heavily in research, design, production and marketing to bring the product here today and we look forward to present it to potential resellers at Events.
“We have also created our own mobile showroom, converting an articulated trailer into a mobile space that we can use to visit customers with our products across the country.”
The launch of HEX Living comes after a busy 12 months for Alpha Manufacturing, which recently took possession of a new 35,000 square foot factory at Beacon Park in Stafford.
The purpose-built facility was built through the company’s new partnership with global chemical company INEOS Electrochemical Solutions. It will house the Alpha Manufacturing Chemical Technologies activity.
Alpha – part of the Bri-Stor Group – has also launched a recruitment campaign to fill dozens of positions in the company, including welders, production team leaders and machine operators.